Your mission
Schlafender Hase offers the best-in-class content comparison software for regulated industries. With the next generation of our content verification tool TVT®, we are entering a decisive growth phase by expanding into new market verticals and offering new product modules.
We are looking for you as a strong Product Marketing Manager (f/m/d) to be the bridge between our market and our product teams. You will play a pivotal role in driving the adoption of our new SaaS modules, ensuring customer needs are translated into product priorities, and enabling our Sales and Marketing teams with the right positioning and collateral.
You will work closely with our Director of Product Management, as well as regulatory affairs professionals, to translate their complex, manual processes into an automated platform that reduces compliance risk while accelerating time-to-market.
Your Key Responsibilities:
Market & User Research
We are looking for you as a strong Product Marketing Manager (f/m/d) to be the bridge between our market and our product teams. You will play a pivotal role in driving the adoption of our new SaaS modules, ensuring customer needs are translated into product priorities, and enabling our Sales and Marketing teams with the right positioning and collateral.
You will work closely with our Director of Product Management, as well as regulatory affairs professionals, to translate their complex, manual processes into an automated platform that reduces compliance risk while accelerating time-to-market.
Your Key Responsibilities:
Market & User Research
- Collect feedback from customers through interviews, surveys, and account reviews.
- Analyze product usage data, support tickets, and market trends to identify patterns and opportunities for upcoming product enhancements.
- Conduct competitor and market analysis to benchmark our offering.
- Translate findings into actionable recommendations for Product Management, Marketing, and Sales.
- Develop product marketing collateral (datasheets, white papers, case studies, presentations, webinars).
- Work with Marketing to shape campaigns and content that address real customer needs and market pain points.
- Ensure Sales has the right tools and messaging to position the product effectively with new and existing customers.
- Create and continuously update scalable sales training materials for internal teams, partners, and customers.
- Support onboarding of new customers and new hires to ensure smooth adoption and early success.
- Serve as a knowledge hub across the company for market insights, positioning, and product value.